In an age of endless choice, one Ginza bookstore sells just one title a week — and draws visitors from around the world. Discover how Morioka Shoten's radical philosophy of "less is more" is reshaping the future of business, and what it means for markets in Japan and Vietnam.

A vending machine that lets you spritz luxury perfume for just $1. As consumers shift from owning to experiencing, this Japan-born concept could reshape retail across Southeast Asia, including Vietnam.

“Wash it, repair it, and cherish it again.” This edition explores the growing market for plush toy cleaning services and why this niche business is gaining attention today. From Japan’s emotional-value consumption to Vietnam’s sewing and processing strengths, we examine the potential for new Japan–Vietnam business connections.