Company Name: Bodhi Citta Incense Business Household

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URL: https://www.huongbode.vn/

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Address: 37 Luong Su C Street, Van Mieu – Quoc Tu Giam Ward, Hanoi Capital, Vietnam

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Established: April 2026

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Number of Employees: 

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Business Description:

“Fragrance Offered to Life”
 

Bodhi Citta is a handcrafted Vietnamese incense brand born from the harmonious fusion of traditional incense craftsmanship, Eastern philosophy, and the aspiration to cultivate a refined spiritual lifestyle for modern global citizens.
 

Beyond creating fine incense, Bodhi Citta seeks to shape a meaningful way of living — where fragrance becomes a bridge to mindfulness, kindness, and the cultural beauty of Vietnam and the world.
 

Each product is crafted in the spirit of devotion and service, guided by the philosophy of “Bodhicitta” as the foundation for quality, professional ethics, and the human experience.

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Main Products: 

● Three incense lines:
○ Appreciation Incense (for aromatherapy, tea rooms, art spaces, and spiritual experiences)
○ Therapeutic Incense (for balancing body, mind, and spirit, supporting relaxation and mental well-being)
○ Sacred Offering Incense (for spiritual spaces, meditation, and traditional rituals)

● Total number of products: 12 product codes

● Signature heritage Vietnam collection:
○ Vietnamese New Year’s Scent (2025)
○ Vietnamese Coffee’s Scent (2026)
○ Vietnamese Lotus Tea Scent (expected to be released in 2027.)

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Product Quality Standards:

Bodhi Citta aspires to achieve excellence in every production stage by meeting both internal quality principles and international standards.

1. Internal Standards
The incense experience is designed to bring customers: Joyful – Blissful - Peaceful – Wholesome (喜-樂-安-康)
 

2. International Standards
Products are developed to align with the quality expectations of international markets, including: Japan, South Korea, France, Italy, and Australia.

 

Strengths & Advantages:

● Ethical qualities of the team: Products are created with the spirit of “Bodhicitta” — a mission rooted in kindness and mindfulness.
● The company inherits traditional expertise from an 18th-century Vietnamese family lineage specializing in Vietnamese herb incense craftsmanship, combined with the advantage of Vietnam’s rich natural raw material regions.

● International-oriented vision: to establish the philosophy of “Huong Dao” (The Way of Incense) and the Bodhi Citta Incense lifestyle as a refined cultural and spiritual lifestyle for global citizens.
● The philosophy of Huong Dao is expressed through the “Eight Golden Values”: Harmonious - Respectful - Pure - Serene | Nectared - Warm - Beautiful - Virtuous (和 - 敬 - 清 - 静 | 甘 - 溫 - 美 - 得)
● Spiritual slogan of Huong Dao: “Fragrance Offered to Life”

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Target Customers(“Incense connected with Tea Culture”): 

Target individual Customer Profile: Tea drinkers and tea-space enthusiasts, including:
● Tea house owners
● Business owners with tea spaces
● Leaders and executives
● Freelancers with private tea rooms

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Common Professional Backgrounds of Target Customers:

● Beauty
● Teachers and masters in Yoga, Meditation, and Spiritual practices
● Monastics and religious practitioners
● Doctors and healthcare professionals
● Scholars and scientists
● Artists across seven major art forms: literature, music, cinema, theater, painting, architecture, and performing arts
● Vloggers, streamers, KOCs, and KOLs

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Market Positioning

● Middle-class and affluent customers: individuals with financial capacity, time, and cultural knowledge
● Premium segment positioning: selling craftsmanship value, aesthetic lifestyle value, and refined living experiences.
 

Business customers:

Business owners and distributors of items related to tea ceremony, art, spiritual experiences, therapy, physical and mental health care, spirituality, meditation, and traditional rituals, etc